Sender ID Registration Process 

Following the Australian Communications and Media Authority (ACMA) regulations, all entities must undergo identity and authorization checks to send SMS to Australian recipients using a specific name.

This guide outlines the step-by-step process for registering your Australian Sender ID if you do not have an Australian Business Number. Our Australian sister company Esendex Australia Pty Ltd will support this process.

Step 1: Verify Your Use Case

Your requested Sender ID must have a clear “identification match” with your registered business details. It must be the same as, or a contraction/acronym of, one of the following:

• Business Name: Registered in a business registry.
• Trademark: Registered in an intellectual property register.

Avoid Restricted Words: You cannot use terms like “alert,” “bank,” “billing,” “notice,” or “urgent” in isolation. These are only permitted if combined with characters that clearly identify your brand.

We will need to verify the use case using the relevant registration details. You may need to provide us with evidence of your valid use case to support the verification process.

Action to take now: Review your Sender IDs to ensure they comply with the above requirements.

Step 2: Identity Verification 

We need to confirm the legitimacy of your company and identity of an authorised representative which will include:

• Confirmation the business has been officially recognised or certified in the country where it is based.
• Confirmation the business representative instructing us is an authorised representative of the entity listed in the Business Registry (e.g a Director). 
• The representative completing ID verification via DocuSign. We will need the name and email address of the representative and will issue an email via DocuSign which will guide them through the process.

Action to take now: provide us with the name and email address of the authorised representative.

Step 3: Application for Registration 

We will submit the application for registration of the Sender ID on your behalf.

We enter your Sender ID, company registration number, address, website, telephone number and the name and email address for your Entity Representative (this must be the individual whose ID has been verified as part of Step 2).

Step 4: If you are sending on behalf of another company

If you are sending for another company you are classified as an Entity Associate and we must also:

1. Obtain Authorization: We require a confirmation letter from the Sender ID owner, on their company letterhead, giving you permission to use the Sender ID.
2. Entity Associate Registration: We will register you as an Entity Associate in the ACMA Assist portal.
3. Owner Registration: We can register the Sender ID on behalf of the owner by following the steps above.
4. Final Notification: We will notify you once the registration is complete.

Action required now: provide us with the completed confirmation letter.